October 2009
2 posts
A Platform for Life
A Platform for Life How a holistic social media campaign can keep a brand alive Sept 14, 2009 -By Bob Greenberg Why would someone read a newspaper filled with “aged” news when real-time news is available from any number of credible online sites? That’s the clever point The Daily Show made this summer in an on-site interview with editors of The New York Times. The piece...
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The Innovation Contradiction: Innovation...
Innovation management is another trend that’s gaining a lot of momentum, but there comes a point, IMO, where these “innovation management/idea collaboration-generation” consumer-facing implementations become saturated. Copycats, mass producers/generic solution providers perpetuate the concept to the point of contradiction. Consumers will tire of this as they all begin to blend...