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Ten (Awesome) Things to Do at SXSW 2012

Sat, 25 Feb 2012 13:11:38 -0500

Via Scoop.it - SXSW

Ten Things to Do at SXSW….
Via edelmandigital.com

The Most-Shared 2012 Super Bowl Ad Teasers So Far [VIDEOS]

Mon, 23 Jan 2012 19:21:29 -0500

The Most-Shared 2012 Super Bowl Ad Teasers So Far [VIDEOS]:

With the Super Bowl less than two weeks away, advertisers are following one of two plays: Remain completely mum about what they’re going to do, or attempt to maximize that $3.5 million ad spend with teaser videos on YouTube. Actually, there’s a third option as well: Run a contest with consumer…

8 Amazing Emerging Technologies From 2011

Fri, 30 Dec 2011 13:14:22 -0500

8 Amazing Emerging Technologies From 2011:

Big-ticket product launches like the Galaxy Nexus and Kindle Fire got gobs of attention this year. But between the marquee product unveilings there were even better stories — telltale hints of what kind of tech might be in products five, 10 or 15 years out.

Klout, Kred, Peer Index: The Year of Online Influence

Tue, 27 Dec 2011 19:11:33 -0500

If 2011 will be remembered for the irruption of Google+ onto the social media center stage, it could also be rightly defined as the year when online influence measuring came of age. Klout and its close competitors Kred and Peer Index have been busy rewriting the rules of the game at a speedy pace, and – despite their more or less obvious imperfections – there is no way back with respect to the step forward they represent and their long-term, profound implications for online reputation and personal branding.

(via business2community.com)

Made in America - The United States of Design

Mon, 03 Oct 2011 17:24:17 -0400

There’s a resurgence occurring in goods made and designed in the US - a comeback long overdue. Fast Company’s excellent “Made in America” series curates stories on the people helping to bring manufacturing and design back to the forefront in America.

Fast Company has created a special section to cover American Design:

The United States of Design 2011 | Fast Company

From GM to 3M, in boardrooms and on Wall Street, in Silicon Valley and on Madison Avenue, design matters more than ever. Around the globe, American designers have never been more influential. Welcome to an unexpected and inspiring moment. READ MORE A sampling of design strongholds in corporate America.

A feature highlighting American designers:

The United States Of Design | Fast Company

From GM to 3M, in boardrooms and on Wall Street, in Silicon Valley and on Madison Avenue, design matters more than ever. Around the globe, American designers have never been more influential. Welcome to an unexpected and inspiring moment. Early last November, Scott Wilson was feeling a little gloomy.

How do you capture the present state of design in one single chart, with only 50 names? Fast Company gives it a good shot with their fantastic interactive infographic:

Infographic Of The Day: America’s 50 Most Influential Designers | Co. Design

How do you capture the present state of design in one single chart, with only 50 names? You don’t. But, inspired by the effort of those 50, we gave it a shot in Fast Company’s 2011 design issue. In Fast Company’s 2011 design issue, we focused on American design: What it means, where it stands, and where it’s going.

A slide show highlighting Modern Americana design:

Modern Americana | Fast Company

Our furniture? Made in China. Our cookware? Made in China. Our knickknacks? Made in China. Is there anything left that is still homemade? We went hunting, and it turns out there’s plenty that is designed, crafted, and finished right here in the United States of America.

Fast Company has also produced a fantastic iPad app that is the perfect companion to their online series. As an avid iPad user, I can honestly say that this app is one of the best I’ve seen. It’s elegant, beautiful and extremely useful. It differs from the online version in that its focus is more on the curation of US made items (76 to be exact) and includes photos, stories and links to the products, for those interested in purchasing them.

Fast Company’s iPad App Explores Best-Designed American Products : TreeHugger

Photo: Screenshot of U.S. Design iPad app by Fast Company. If you seek out products that are “Made in America,” seek out this app. It’s called the “United States of Design” and was created by the Fast Company magazine folks. I may have come across it while looking for information on Toby Keith’s “Made in America” song rant.

Data Frame - Visualizing the Major Players in the Internet Economy

Thu, 29 Sep 2011 01:11:43 -0400

Web 2.0 Map Adds Cities of Data (But One of Facebook’s Skyscrapers Just Got Taller!)

The term “Web 2.0” isn’t often used these days, but it signifies the era of the Web in which social, read/write technologies came to the fore. Google was the golden child in Web 2.0, whereas Facebook is the equivalent today in the ‘Social Media’ era.

The Web 2.0 Summit Map - The Data Frame

Welcome to the 2011 edition of the Web 2.0 Map. This map showcases the incumbents and upstarts in our network economy, gathered around various territories that represent the Web 2.0’s Points of Control. We’ve removed last year’s acquisition mode to make room for a newly minted data layer.

Interest in Social Influence Continues to Grow

Tue, 27 Sep 2011 22:07:54 -0400

“

Empire Avenue, a stock market for influence, continues to gain interest from brands.

Emisare
June 15, 2011

Infographic Of The Day: America's 50 Most Influential Designers | Co. Design

Tue, 27 Sep 2011 20:55:11 -0400

Via Scoop.it - Influentials

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Influence and the Ninja Long View | Christopher S. Penn : Awaken Your Superhero

Sat, 03 Sep 2011 09:27:45 -0400

Via Scoop.it - Influentials

If there’s one thing the jonin (heads of ninja families) had in spades, it was the long view, the perspective that spanned more than just now or the next…
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Why influence on Google+ is more than a popularity contest | VentureBeat

Sat, 23 Jul 2011 10:05:50 -0400

Via Scoop.it - Influentials

Google+ is a different kind of social network, and trying to calculate whether or not you’re a big deal on Google+ is more complicated than a simple headcount of followers.
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(via Google Approaches 18 Million Users [REPORT])

Wed, 20 Jul 2011 19:20:10 -0400

(via Google Approaches 18 Million Users [REPORT])

Brand Reversions: Swapping Logos Advertises A Competitor - PSFK

Mon, 13 Jun 2011 14:39:25 -0400

Via Scoop.it - Inspired Creativity

Brand Reversions is an ongoing project by Graham Smith in which he takes a well-known brand and swaps its logo with one from another brand; quite often a competitor.
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To See How We See – Cortexica Vision Systems Releases Its VisualSearch API

Wed, 08 Jun 2011 12:23:18 -0400

Via Scoop.it - Connecting the World
This really is the stuff of Sci-Fi movies: Build a computer program that can see as the human eye does. Based on the principles of the human visual cortex, Cortexica Vision Systems claims to have done just that.
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Infographic Of The Day: 15 Facts About The Internet In 2015

Wed, 08 Jun 2011 12:10:06 -0400

Via Scoop.it - Connecting the World

2015. Sounds far away, doesn’t it? But it’s not, and we already live with a little taste of what that future will be like. How so, you ask?
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frog design: Smart Brands In The Connected Age - PSFK

Tue, 31 May 2011 18:30:46 -0400

Via Scoop.it - Connecting the World

The internet of things with its unprecedented level of connectivity does not only catalyze the rise of “social” but also the rise of “smart.” And smart means complex.
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YouTube - ‪TEDtalksDirector's Channel‬‏

Mon, 30 May 2011 13:27:45 -0400

Via Scoop.it - Always in BETA

http://www.ted.com TEDTalks shares the best ideas from the TED Conference with the world, for free: trusted voices and convention-breaking mavericks, icons and geniuses, all giving the talk of their lives in 18 minutes.
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» 10 fantastic social media campaign videos you shouldn’t miss » TNW Social Media

Sat, 14 May 2011 13:47:02 -0400

Via Scoop.it - Inspired Creativity

We watch thousands of videos every month to try and get the amazing content that we share with you and I wanted to share 10 of the best social media campaign videos that we’ve spotted …
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Direct Marketing Trends Report 2010 http://bit.ly/dRQspA

Sun, 10 Apr 2011 21:56:34 -0400

Direct Marketing Trends Report 2010 http://bit.ly/dRQspA

Direct Marketing Trends Report 2010

Sun, 10 Apr 2011 21:56:29 -0400

The findings are consistent with the past and pretty much as expected, except for the stat on catalogs, which seems really odd.

Amplify’d from www.gianfagnamarketing.com

New Benchmarks for Direct Marketing Response Rates: How Do Yours Compare?

2010 Response Rates and Cost per Response: Key Findings

Since DMA created the trends report in 2003, direct marketing has expanded far beyond traditional channels like direct mail and catalogs to email and interactive marketing, and DMA has broadened its metrics to include these new channels.

The DMA’s research found that:

Email to a house list averaged a 19.47% open rate, a 6.64% click-through rate, and a 1.73% conversion rate, with a bounce-back rate of 3.72% and an unsubscribe rate of 0.77%.

Direct mail response rates have held steady over the past four years. Letter-sized envelopes had a response rate this year of 3.42% for a house list and 1.38% for a prospect list.

Catalogs had the lowest cost per lead/order of $47.61, just ahead of inserts at $47.69, email at $53.85, and postcards $75.32.

Paid search had an average cost per click of $3.79, with a 3.81% conversion rate. The conversion rate (after click) of Internet display advertisements was slightly higher at 4.43%.

Outbound telemarketing to prospects had the highest cost per order or lead of $309.25, but it also had the highest response rate from prospects of 6.16%. The highest response rate for a house list was also telephone, at 10.41%.

Response rates for business-to-business direct marketing campaigns were generally higher than for business-to-consumer campaigns. Lead generation and high-end average sale campaigns also had higher response rates.
Read more at www.gianfagnamarketing.com

See this Amp at http://bit.ly/dRQspA

Information Designers as Navigators http://amplify.com/u/bym3d

Sun, 10 Apr 2011 00:39:40 -0400

Information Designers as Navigators http://amplify.com/u/bym3d